Sell the problem you solve not the product.

Have you ever been in a situation where some salesperson comes in front of you to sell a cosmetic product, say a body lotion, and starts telling you how amazing the product is

how the product is the best in the market and how cheap it is, like how is that my business? what do I do with all that info, it's totally useless to me.

but just Imagine this salesperson came and rather than saying how amazing the product but tells you how helpful the product can be to you, the things you can get some using and product

and to top it all, grabs you emotionally, I bet with that, whatever price you're told, you'll pay for it because you saw a reason and how important the product is to you.

Let's talk about this.

Every day new products are been developed. These companies all want the same thing at the end of the day which is to make sales. As new products are been developed every day, so do customers' tastes and attention shift. 

In order to be able to sell, you need to understand your customers, by knowing who they are, what they want, where they are, to be able to know how to target them.

Over the years, marketing has left from just bringing a product to the market and fighting to convince consumers to choose your product over that of the competition or amongst others. This has led us to believe that in order to target and 

convince consumers to choose your products over others.

When we speak of selling the solution, this means that instead of just selling the product itself as we usually focus on, you sell what the client turns out to gain, not just one thing but things they will gain after consuming your product. You do this by selling the benefits, lifestyle, and emotions attached to the product. By doing so, you make the client feel like they are a part of the whole thing, they don't just feel like clients but a part of the whole process. 

But remember in order to be able to do this, you need to know who are your clients, what they like, how they behave in certain situations, in total doing what we normally called a client persona. By doing so, it put you in a better position to be able to relate with your clients, thereby knowing how you can get to them emotionally. 

In all, what you need to remember is, Client do not buy stuff base on value but base on values.

Thanks for reading.

This was written alongside Ngum Odette Barbara Tita Gemma Ngwe